AMDA College of the Performing Arts · Enrollment · Aged lead recovery
312 appointments from 3,787 cold leads
Email and one-way texts could not reach thousands of aged AMDA inquiries. Two-way texting with live agents and warm follow-up calls turned them back into conversations.
312admissions appointments booked
3,787aged leads worked
$26.49cost per appointment by text
The challenge
What was in the way
- 3,787 inquiries, many about two and a half months old, represented $485K to $570K in advertising already spent.
- Emails went unopened and one-way automated texts were ignored.
- Calls from their previous voice AI averaged 22 seconds, too short to book anything.
What changed
What Palera changed
- Palera automated 12 personalized touchpoints in Slate, AMDA's CRM, so every lead was followed up on time.
- Live agents answered two-way texts around the clock, so students got a real reply whenever they wrote back.
- Warm follow-up calls from live agents turned conversations into admissions appointments.
Results
The numbers
| Channel | Reach | Result |
|---|---|---|
| Two-way texting, 24/7 | 3,787 texts sent | 747 conversations (19.7%) and 141 appointments |
| Live outbound calls | 3,513 calls made | 562 contacts (16%) and 171 appointments |
| Cost per appointment | Text: $26.49 | Phone: $30.14 |
Total outreach cost was $8,889. AMDA projects 62 to 94 enrollments and $3.0M to $4.6M in tuition from this work, based on its $49K average tuition.
By combining automation, two-way texting, and human outreach, our aged leads became real conversations and booked appointments, putting us back on pace for the class.Michael KellerSenior Vice President of Enrollment, Communications and Engagement, AMDA
See what Palera changes for you
Bring one campaign and a month of volume. We will show you your own numbers.
No credit card required. Next case study: The Connection
