Platform / Workflows and campaigns
Calls and texts in one workflow, built in an afternoon
In Palera, you build a multi-channel cadence of calls and texts yourself, with no code, between meetings. One way to reach somebody is not enough. Getting a legacy CCaaS to run a cadence across voice and messaging usually means a project, a professional services quote and a quarter.
Calls and texts in one workflow, built in an afternoon
A multi-channel outbound cadence built live, with no code, and a CRM integration that writes itself.
What the build looks like
Nine minutes and thirty-six seconds, no code
In Palera's demonstration video, a full call-and-text cadence is built in nine minutes and thirty-six seconds, with no code, in six steps.
- Define the cadenceSteps across voice and SMS, with the waits, the branches and the stop conditions you want.
- Point it at the listCampaign, client and channel, with attempt limits and calling windows applied per step.
- Let it run itselfThe cadence advances on its own and stops the moment somebody replies or a disposition says to stop.
- Replies land on the same conversationA text back does not open a new ticket. It continues the thread the call was already on.
- The CRM integration writes itselfMap the fields once and outcomes write back over your API as they happen.
- Dispositions per channel, one recordEach step can be dispositioned on its own terms while the record stays single.
Why this is hard elsewhere
Legacy platforms were built voice-first and bolted messaging on
In most stacks the dialer and the messaging tool are separate products with separate records, so a cadence that crosses them needs middleware to stitch the two halves back together. Palera has one record underneath, so a cross-channel cadence is just a cadence.
Built in, not integrated
- No middleware between voice and messaging
- No separate license for the outbound tool
- No developer needed to change a cadence
- No export to find out what happened
Bring a campaign that is underperforming
We will rebuild it as a multi-channel cadence on the call and you can watch it run.
